Case Study

Creative Minds

Overview

I was the UX Designer tasked with creating an app that solves a problem that my classmates were having during COVID. Creative Minds is an app where learners and creatives connect to learn or teach a new skill.

Services

  • Branding
  • UX Writing
  • UI Design

Project Info

DATE 2-week design sprint
ROLE Product Designer
PROJECT Nonprofit website redesign
TOOLS Sketch, Figma, Miro, and Canva

Methods

  • UX Research: Surveying, User Interviews, Competitive/Comparative Analysis, User Persona Creation, Problem Statement, How Might We Statements
  • UI Design: Site Map, User Flow, Ideation, Sketching, Wire-framing, Usability Testing, Branding

High-fidelty Prototype

https://www.figma.com/proto/Sda3HfJsOhuatJMc0FacGW/Creative-Minds?node-id=0%3A3&scaling=min-zoom

The Design Process

DISCOVER

The Problem

During the beginning of quarantine due to COVID, the only thing keeping me and my fellow classmates sane was immersing ourselves and our pent up energy into learning a new skill -- whether that be painting, tie dying, or learning UX design. I discovered that people have a hard time sticking to learning something new.

Insights

I surveyed 34 individuals and followed up with 5 user interviews to understand their needs and pain points on finding learning and or teaching a new creative skill.

Discovering Common Themes

The two main motivators for learning a new creative skill was the user being passionate about said skill or the possible reward of money.

Perfectionism was a common theme among users -- it surfaced as a blocker for why they don't like to learn something new.

Pain Points

Learners

DEFINE

User Persona

Learners

After compiling and analyzing the research, we developed a user persona for Legacy Strategies that would address the goals and frustrations of businesses finding freelancers to work on projects.

Meet Lila.

Lila is a 24-year-old freelance artist living in Austin, TX. She’s always booked and busy, but has been wanting to try different mediums of creativity lately. She’d be more inclined to exercise her creative mind if it was incentivized.  

Goals:

- Learn a new creative skill and stick with it

- Master new creative skill

Frustrations:

- Impatient with her progress

- Unorganized with her work

- Perfectionist

Problem Statement

Learners

Lila loves to exercise her mind by learning new creative skills. Her method is a little sporadic, as she easily starts new ventures but fails to master them. Lila needs an incentive to motivate her to mastery!

How Might We Statements

Learners

- How might we motivate users to complete a lesson? 

- How might we incentivize lesson completion?

- How might we take the pressure off perfectionism?

DESIGN

Beginning Sketches

There were a few confusing terms on the sign-up process and home page of Creative Minds. What classified a learner as a beginner? Wouldn't they all be beginners if they're learning a new skill?

It felt more intuitive to have a drop-down menu with basic pages of "lessons", "profile", "rewards", and "support" in addition to the bottom navigation.

The point system wasn't so clear. Where are these points going? How will they be used? These questions were crucial to provide better understanding in the revision.

Users noticed "subscriptions" were missing as well as back buttons to get back to the previous pages.

Mid-fidelity Wireframes

A couple of UI revisions were discussed such as rounding the buttons and fixing the hierarchy of text on the profile page.

The learners wanted a secure way to claim their rewards, so that led to the creation of a "thank you" page to verify that action was done.

High-fidelity Wireframes

Style Guide:

Making the style guide at the end of the project made me realize I could simplify the design a bit more and make certain parts more cohesive such as the typography font sizes and styles!

The logo creation:

I wanted to make something artistic using the "mind" or brain, considering the app is used to learn a creative skill. I overlaid the word minds with a brain-like element. Bringing my branding skills out to play for this project was where I had the most fun!

High-fidelity Prototype

Closing Remarks

Designing the Creative Minds app was my first breath of design air. It was here that I fell in love with the simplicity and aesthetics of app design. I had worked on an app in the past, but never like this -- where I had full creative control. I learned that when I'm working on something that ignites a fire in me that it doesn't feel like work. This project assured me I'm on the right path creatively.

If I could do anything differently for this project, it'd be to run an accessibility test on the app. The color choices I made may have a contrast problem, so I'd take a look at that. Additionally, I'd research and understand the teacher point of view on this platform to fully flesh out that side of the digital experience.